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Advertising and sponsorship policy

To further our mission of making reliable health information available to the public, we accept advertising and sponsorship under strict guidelines. We will refuse any advertisement that we believe is incompatible with our mission. The presence of an ad on our site or in Housecall, our weekly newsletter, does not imply endorsement of the advertised company or product. Advertisers and sponsors must not make unsubstantiated health claims or suggest that Mayo Clinic has endorsed a product. Advertising is not targeted to individual users but may be placed on the site adjacent to content related to advertiser or sponsor interest. Advertising also appears in our weekly newsletter, Housecall.

MayoClinic.com maintains a distinct separation between advertising content and editorial content. All advertising content on MayoClinic.com or in Housecall, our weekly newsletter, is clearly labeled as an advertisement. Sponsored areas of the site are labeled as such, and the sponsoring organizations are identified.

For more detailed information about advertising and sponsorship on MayoClinic.com, go to:

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May 9, 2008