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Question

Baby Einstein DVDs: Good for infant development?

Is it OK to play Baby Einstein DVDs for my 6-month-old? I've heard that such programming can promote a child's development.

Answer

from Jay L. Hoecker, M.D.

Baby Einstein DVDs might catch your baby's attention, but screen time isn't likely to promote his or her development. In fact, an infant can learn just as much — if not more — by interacting with you or other caregivers.

Research examining the specific effects of baby DVDs and other infant programming is limited. In a 2007 study, children ages 8 months to 16 months who were exposed to baby DVDs scored lower on a language development test than did babies who had no screen time. A 2009 study of children ages 2 months to 4 years showed that turning on the television reduced verbal interaction between parents and children — which may delay language development. In addition, a 2010 study found no evidence that children ages 1 to 2 learned words highlighted in a Baby Einstein DVD. In contrast, research has shown that regularly reading to young children boosts language ability for both babies and toddlers.

Many pediatricians discourage screen time for children younger than age 2. Instead of relying on Baby Einstein DVDs, concentrate on proven ways to promote infant development — such as talking, playing, singing and reading to your baby. Even if your baby doesn't understand what you're saying or grasp the plot of a story, he or she will soak in your words and revel in your attention. These simple activities form the foundation for speech and thought.

Still, Baby Einstein DVDs aren't necessarily off-limits. If your family enjoys this kind of programming, make conscious decisions about how to use it. Turn it on only occasionally — and encourage interaction by watching the programming together.

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References
  1. Mendelsohn AL, et al. Infant television and video exposure associated with limited parent-child verbal interactions in low socioeconomic status households. Archives of Pediatrics & Adolescent Medicine. 2008;162:411.
  2. Chonchaiya W, et al. Television viewing associates with delayed language development. Acta Paediatrica. 2008;97:977.
  3. Zimmerman FJ, et al. Associations between media viewing and language development in children under age 2 years. The Journal of Pediatrics. 2007;151:364.
  4. Armbruster BB, et al. A child becomes a reader: Birth through preschool. The National Institute for Literacy. http://www.nichd.nih.gov/publications/pubs/upload/reading_pre.pdf. Accessed Jan. 7, 2011.
  5. Zimmerman FJ, et al. Television and DVD/video viewing in children younger than 2 years. Archives of Pediatrics and Adolescent Medicine. 2007;161:473.
  6. Christakis DA, et al. Audible television and decreased adult words, infant vocalizations, and conversational turns. Archives of Pediatrics & Adolescent Medicine. 2009;163:554.
  7. Schmidt ME, et al. Television viewing in infancy and child cognition at 3 years of age in a US cohort. Pediatrics. 2009;123:e370.
  8. Richert RA, et al. Word learning from baby videos. Archives of Pediatrics & Adolescent Medicine. 2010;164:432.
AN01990 April 23, 2011

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