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With Mayo Clinic nutritionists Jennifer Nelson, M.S., R.D. and Katherine Zeratsky, R.D.
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October 10, 2008
Watch the sugar content in cereals
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By Jennifer Nelson, M.S., R.D. and Katherine Zeratsky, R.D.

Beginning the day with your favorite breakfast cereal just got a jolt.

"Consumer Reports" has published a report rating breakfast cereals that should have all of us retooling our morning routine. The key message is the overwhelming amount of sugar in some breakfast cereals. Here's a comparison of the sugar content of some breakfast items (cola is included for the sake of comparison only):

FoodSugarFiber
1 tablespoon granulated sugar 13 g 0 g
12 ounce cola 33 g 0 g
1 cup of 1% milk 13 g 0 g
6 ounce low-fat fruit yogurt 32 g 0 g
1.5 ounce donut 8 g 0 g
1 medium apple 19 g 4.5 g
1 medium banana 14.5 g 3 g
1 slice multi (whole) grain bread 2 g 2 g
1 cup Cheerios 1 g 2 g
1 cup Fruit Loops 13.5 g 1 g
1 cup Corn Chex 3 g 1 g
1 cup Kashi GoLean 6 g 10 g
1 cup Raisin Bran 16 g 7 g
1 cup Fruity Pebbles 15 g 0 g
1 cup Rice Krispies 3 g 0 g
1 cup Puffed Wheat 1 g 1 g
1 pack Cinnamon Spice Oatmeal 15.5 g 3 g

Source: USDA National Nutrient Database for Standard Reference, 2007

You can see by the numbers that "healthy" is not merely defined by sugar content. Consider what else the food has to offer — fiber, protein, vitamins and minerals. Overall, we call this the nutrient density of the food — what gives you the most nutritional bang for your bite. Cereal with higher sugar content dilutes the nutrient density.

My advice: Give whole grain type cereals a try; add fruit for sweetness and milk or yogurt for protein. If you can't get your kids or your husband to ditch the sugary cereals, decrease the frequency of eating them or mix it with other more nutrient dense cereals. Most importantly, there is a lot to be said for eating breakfast, kids and adults alike. Don't skip it.

P.S. Another interesting tidbit I learned about some of these cereals vs. those in other countries — the U.S. cereals are generally produced to be less nutrient dense.

3 comments posted
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October 15, 2008 9:15 a.m.
The information on sugar and fiber are useful but a third column listing sodium should be added. Sodium also has negative health effects leading to high blood pressure & heart attacks and is ubiqitous in processed food. Next time, please include it along with sugar so the chart becomes more complete and useful.
- Drew Horn
October 14, 2008 4:29 p.m.
I think you missed a point here. The usual content of sugar and other things in cereals is per 3/4 cup, not for the whole pack. One of the very best cereals is not on the list: NaturesPath Organic Cereals. Every single ingredient is organic. One of their most popular cereals(and mine too) is FlaxPlus. Content of sugar is 4 gram.
- zal
October 14, 2008 1:34 p.m.
Best cereal I've found is US Mills Uncle Sam cereal - toasted whole-wheat flakes and flaxseed - great with berries. 100% whole grain, per 3/4 cup serving:less than 1g sugars, 7g protein, 10 g fiber, 0.5 gm sat fat, 5g total fat, no cholesterol or trans fat, 190 cals, sodium 135 mg, potassium 250 mg, and lots of vitamins and minerals. 100% natural food!
- Jo
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