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  • With Mayo Clinic nutritionists

    Jennifer Nelson, M.S., R.D. and Katherine Zeratsky, R.D.

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  • Nutrition-wise blog

  • Feb. 6, 2013

    Industry reacts to attacks on sugar-sweetened drinks

    By Jennifer Nelson, M.S., R.D. and Katherine Zeratsky, R.D.

6 comments posted

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With research linking sugary drinks to unwanted pounds, poor diets and health concerns, are soda companies soul searching or finding ways to maintain sales?

Consider these recent developments:

  • Soda sales declined in 2012. Volume dropped 1.8 percent overall. In the last quarter of 2012, the decline was 3.5 percent.
  • Manufacturers are acquiring and marketing a wider variety of beverages, including sports drinks, fruit juices, "real" sugar and lower-sugar beverages, low-calorie and no-calorie drinks, as well as various teas, coffees and bottled waters. One manufacturer touts that it offers 180 different low- and no-calorie beverages out of its more than 650 products.
  • Beverage companies are releasing ad campaigns to raise awareness about what steps they've taken to address obesity. The ads emphasize the importance of taking personal responsibility for balancing "calories in" with "calories out" (through increased physical activity). These campaigns also make the point that excess calories in any form — not just sugary drinks — can lead to obesity.

What does it all this mean?

  • Are companies seeing the light of declining sales — and doing anything they can to continue to push liquified sugar down our throats?
  • Are they seeing the light, turning the corner and leveraging their formidable industry to deliver new beverages that could contribute to health?
  • Are they turning the spotlight on consumers by highlighting that what we drink is really our personal responsibility?

There are no clear answers to these questions. Only time will tell if the makers of sugar-sweetened beverages will be viewed as having been part of the problem or part of the solution.

Your thoughts?

Jennifer

6 comments posted

blog index
  • March 28, 2013 1:33 p.m.

    How is buying from Walmart beating the billionaires?

    - Maureen

  • February 18, 2013 12:21 p.m.

    It was stellar day for me, the day I went "cold turkey" on ALL sugared beverages (pop, juices, & hot chocolate included!) I feel so much better & have more energy & no more crash after having a bunch of sugar & less trouble controlling my blood sugar. Going "cold turkey" worked for me because I went straight to sugar-free pop and whole fruits (thus, getting all that good fiber, too!). I also beat the soda billionaires by buying the "off-brand" sugar free beverages at WalMart and Aldi -- extremely cheap and satisfying -- great flavors + with or without carbonation). And beating the billionaires is soooo satisfying!!!

    - Linda

  • February 16, 2013 5:44 p.m.

    I can teach you a somewhat unusual weight loss strategy that can help you get a flatter belly in under 7 days, while still enjoying the foods you love. Visit: http://tinyurl.com/fat-loss-health

    - Robin

  • February 13, 2013 12:40 p.m.

    It's not just the calories from sugar, it's the addictive quality of sugar as well as the fact that fat deposition is not just a factor of calories in -calories out. Fat deposition is controlled by hormones. Read "Fat Chance" by Robert Lustig.

    - Judy

  • February 12, 2013 6:58 a.m.

    It's not just sugary drinks. Americans seem obsessed with eating sweet things in any form from artifical sweetners to excess fruit sugars in the form of juices. Unfortunately, those of us who practice healthy nutrition pay the price by footing the bill for obsesity and diabetes through outrageous health insurance premiums. People's nutrition and exercise behavior should factor into what they pay for health care.

    - Susan

  • February 6, 2013 5:04 a.m.

    We get to know the side effects of sweetened drinks in the later stage of life.

    - Samuel

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