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  • With Mayo Clinic nutritionist

    Jennifer K. Nelson, M.S., R.D., L.D.

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Mayo Clinic Health Manager

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Question

Nutrition rating system: What's behind the new food labels?

My local grocery store is tagging certain foods to show nutritional information and how healthy they are. What's behind these grocery store nutrition rating systems?

Answer

from Jennifer K. Nelson, M.S., R.D., L.D.

More grocery stores and food manufacturers are creating their own nutrition rating systems and labels to highlight healthy options for consumers. These nutrition rating systems — which appear on the grocery shelf or on food packages themselves — use symbols, scores or colors to indicate how a product rates in terms of calories, fiber, fat, sodium and other nutrients. Each nutrition rating system uses different criteria, which may include federal dietary guidelines or input from dietitians.

These voluntary nutrition rating systems, sometimes called shelf labels or shelf tags, are different from the Nutrition Facts label required by the Food and Drug Administration on most prepared foods. These nutrition rating systems aren't meant to replace the Nutrition Facts label, which provides detailed information, including the amounts of key nutrients in a food. Instead their goal is to make it easy to see at a glance which items have the most nutritional value. But these grocery store nutrition rating systems aren't standardized, and it's not always clear how the health ratings are determined.

Some of the new nutrition rating systems include:

  • Guiding Stars. This system, developed by Hannaford Supermarkets, uses one, two or three stars to represent good, better and best nutritional value.
  • Healthy Ideas. This system, developed by Giant Food and Stop & Shop, uses the Healthy Ideas logo on products they deem healthy.
  • Nutrition IQ. This system, developed for the SuperValu chain of stores, uses colored bars to highlight an item's main nutritional benefits.
  • NuVal. This system, developed for Price Chopper and Hy-Vee stores, rates products from 1 to 100, with higher scores signaling greater nutritional value.
  • Smart Choices. This system, developed by a coalition of food companies and health professionals, is available for use by any food manufacturer or retailer. Foods that pass muster carry the Smart Choices check mark logo.

If you need help figuring out what foods are healthy choices, talk to your doctor or dietitian.

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References
  1. Nelson JK (expert opinion). Mayo Clinic, Rochester, Minn. July 16, 2009.
  2. Hasler CM. Health claims in the United States: An aid to the public or a source of confusion? Journal of Nutrition. 2008;138(suppl):1216S.
  3. Facts on Hannaford's Guiding Stars. Hannaford. http://www.hannaford.com/Contents/Healthy_Living/Guiding_Stars/documents/Guiding_Stars_Fact_Sheet.pdf. Accessed June 23, 2009.
  4. Healthy Ideas criteria. Peapod. http://i4.peapod.com/wp/media/living_well/hi_criteria_sns-1.0.1.pdf. Accessed June 23, 2009.
  5. SuperValu Nutrition IQ program: Backgrounder. Nutrition IQ. http://www.nutritioniq.com/media/pdf/niQ%20launch%20Program%20Backgrounder.pdf. Accessed June 23, 2009.
  6. FAQs: The NuVal system. NuVal. http://www.nuval.com/pages/Faq.aspx. Accessed June 23, 2009.
  7. Smart Choices Program Q&A. Smart Choices Program. http://www.smartchoicesprogram.com/QA.html. Accessed June 23, 2009.
  8. Smart Choices Food and Nutrition Roundtable. Smart Choices Program. http://smartchoicesprogram.com/pdf/Roundtable_Chart.pdf. Accessed June 23, 2009.

AN02017

Sept. 22, 2009

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